Irony. Double Irony.
The double irony is for the posts held within the newsletter, primarily with the one titled: Edit. Edit. Edit.
As the 'about' page of this website explains, I have a bit of a dark, sardonic sense of humor, and after I sent the newsletter, I feared people who didn't 'get' me, may think I'm a simpleton. Trust me, it was on purpose. Artistic frustration.